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pay per click campaigns (also known as ppc advertising, pay per ranking, pay per placement or pay per position)
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Pay Per Click (PPC) search engines are very cost-effective online marketing strategies producing highly targeted website traffic. The huge success of pay per click campaigns in generating cost-effective, website traffic has encouraged the arrival of dozens of pay for placement, ppc advertising, pay for ranking or pay per click search engines. The best and most popular pay per click search engines are Google Adwords (servicing Google, AOL, AskJeeves and Earthlink) and Overture (servicing Yahoo, MSN, AltaVista, CNN, and Infospace).

Initiating a pay pay click campaign into your online marketing strategy will enable you to list your website at the top of the search engine results for highly competitive keywords and keyphrases. Although pay per click campaigns (or PPC advertising) involves ongoing monthly costs, you only pay when a website searcher clicks on your listing and connects to your site. You do not pay to list your website; you will only pay for click throughs.

Having a professional pay per click and search engine optimization company like 4AM Group is very important in generating the ROI from your marketing dollars. Pay per click (PPC) advertising requires ongoing maintenance and knowledge of bidding, keyword, and key phrases trends. 4AM will also perform regular analysis and reporting on the status of your pay per click campaigns as well as what your competitors are doing. This results in a fault-proof, cost-effective strategy in generating relevant and increased traffic to your website.

Below is a breakdown of the deliverables and pricing for pay per click campaigns:

4AM Pay-Per-Click Services

Campaign Setup
• Setup of PPC campaigns for Google Adwords, Overture and/or LookSmart
Market research and competitive analysis
Keyword research
Keyword matrix development
Keyword analysis and selection
Pricing analysis based on your keyword phrases
Campaign development
Ad group creation for grouping keyword phrases
Copywriting for multiple ad groups
Tracking URL setup

Pay-Per-Click Maintenance
Daily monitoring of budget and click-throughs
Weekly revisions to bids and keyword phrases based on monitoring results
Adding and removing keywords (up to 25 per month)
Revising and improving ad text
Refinement of landing pages
Monthly reports and analysis of results

Click-Through Costs
• Please note that a minimum of $150 USD/month is recommended for optimal PPC results
• This amount may be adjusted monthly according to marketing budget allotments.
• Please note that the click-through costs will be billed directly to your company by Google or   Overture and are additional to 4AM's maintenance costs.

Please note that Pay Per Click campaigns provides real-time advertising and can be stopped at any time.

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