Pay Per Click (PPC) search engines are very cost-effective
online marketing strategies producing highly targeted
website traffic. The huge success of pay per click
campaigns in generating cost-effective, website traffic
has encouraged the arrival of dozens of pay for placement,
ppc advertising, pay for ranking or pay per click
search engines. The best and most popular pay per
click search engines are Google Adwords (servicing
Google, AOL, AskJeeves and Earthlink) and Overture
(servicing Yahoo, MSN, AltaVista, CNN, and Infospace).
Initiating a pay pay click campaign into your online
marketing strategy will enable you to list your website
at the top of the search engine results for highly
competitive keywords and keyphrases. Although pay
per click campaigns (or PPC advertising) involves
ongoing monthly costs, you only pay when a website
searcher clicks on your listing and connects to your
site. You do not pay to list your website; you will
only pay for click throughs.
Having a professional pay per click and search engine
optimization company like 4AM Group is very important
in generating the ROI from your marketing dollars.
Pay per click (PPC) advertising requires ongoing maintenance
and knowledge of bidding, keyword, and key phrases
trends. 4AM will also perform regular analysis and
reporting on the status of your pay per click campaigns
as well as what your competitors are doing. This results
in a fault-proof, cost-effective strategy in generating
relevant and increased traffic to your website.
Below is a breakdown of the deliverables and pricing
for pay per click campaigns:
4AM Pay-Per-Click
Services
Campaign Setup
• Setup of PPC campaigns for Google
Adwords, Overture and/or LookSmart • Market
research and competitive analysis • Keyword
research • Keyword
matrix development • Keyword
analysis and selection • Pricing
analysis based on your keyword phrases
• Campaign
development • Ad
group creation for grouping keyword phrases • Copywriting
for multiple ad groups • Tracking
URL setup
Pay-Per-Click Maintenance • Daily
monitoring of budget and click-throughs • Weekly
revisions to bids and keyword phrases
based on monitoring results • Adding
and removing keywords (up to 25 per month) • Revising
and improving ad text • Refinement
of landing pages • Monthly
reports and analysis of results
Click-Through Costs
• Please note that a minimum of
$150 USD/month is recommended for optimal
PPC results
• This amount may be adjusted monthly
according to marketing budget allotments.
• Please note that the click-through
costs will be billed directly to your
company by Google or Overture
and are additional to 4AM's maintenance
costs.
Please note that Pay
Per Click campaigns provides real-time
advertising and can be stopped at any
time.
contact us today
If you have any questions regarding 4AM Group’s
web design and development solutions, please don’t
hesitate to contact us. Find our more about our web
design services by completing this online form.
4AM Group developed a website for
Storied Places owners. Information contained within the
site includes reservation booking forms, personal account
information, interactive Flash, message board, online
chat system, live weather reports and more.
4AM delivered an exciting corporate
website for Eaglequest Golf, one of the largest golf management
firms in North America. The new site includes rebranding,
company & facilities management info, golf course
locations and an area for reward club members.
.gif){kind=spacer}
Call
us toll free at 1.877.4AM.8811 
.gif){kind=spacer}