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4AM
SNEWS Newsletter | October 2004 |
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The
Importance of Search Engine Marketing |
A
top ranking position on the major search engines
and directories is an effective way to increase
your web site's traffic without spending a lot
of advertising dollars. The most recent statistics
have shown that between 70 – 80% of your
visitors will find your web site via a search
engine or directory such as Google or Yahoo. Having
a top 30 placement is essential in order for your
company to be found on the Internet.
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Search Engine Optimization services: |
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Search
Engine Optimizaton (SEO), Positioning
& Marketing |
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Pay
per click management including Google
Adwords and Overture (read
more) |
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Search
Engine reports including top 30 ranking |
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Real-time
website statistics to track visitors
and calculate ROI |
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4AM
Group News |
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In
the past 6 months, 4AM has expanded and consolidated their spot
as the leading online marketing firms in Vancouver. Leading the
way in the Core 3 (web design, email marketing and search engines)
and with the hiring of our senior designer, Neil, we will undoubtedly
push our limits even further the coming months. And yes, standby
for our first 4AM Mini, due to come before the new year. Stay
tuned and visit us at www.4amgroup.com.
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Why
Pay-Per-Click? |
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You've
probably heard a lot about Pay-Per-Click over the past year. So
what exactly is Pay-Per-Click? In a nutshell, Pay Per Click (PPC)
advertising is a new way to advertise online. The objective is
to drive highly targeted traffic to your website through a presence
in the first positions of the search engines and directories results,
on a pay-per-click basis.
You control exactly how much you are willing
to spend per day/month and you can stop at any time!
Think of PPC as a cheap business investment ...
you can specify any amount starting at 10 cents per click. PPC
are real time ... Google AdWords accounts can
be online in less than 5 minutes and providing you customers in
less than 10. In addition, PPC allows for extreme targeting
... you get to target exactly what search phrases you are interested
in. You can also target specific locations and time of day with
some engines. Another great feature is ROI tracking
where you can track your returns real time.
If you can set a budget of $200 CAD/month for Pay-Per-Click campaigns,
4AM can help you setup your PPC campaigns, determine the best
and most cost-effective keywords to bid on, maintain and monitor
performance and provide you with detailed summaries and results.
And remember, you can stop and restart your accounts at
any time!
Please visit http://www.4amgroup.com/packages/pay_per_click.html
for more information.
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New
Launches: find out about what we've been up to |
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New
Clients: find out about our new projects |
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Hostelling
International
Placemaking, Intrawest
Extremely Canadian
Bookbyte.com, Salem, OR
Beacon Branding, NY
Cruise Concepts
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The
Sutton Place Hotels
Helly Hansen
Twin Fish Creative
Coopers Landing
Bambu, Victoria
500 West, San Diego, CA |
3 Plains Corporation
Basq New York, NY
The Beringer Group
Whistler-Blackcomb
Leisura Development LLC
Bains Travel |
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